Social media is now the most preferred and most budget friendly method for businesses to promote themselves. A lot of the users who implement this method speak about the advantages but ignore the disadvantages that you can get too. The point of knowing these pitfalls is not to shy away from social media and become a recluse in a highly competitive world, it is to make sure that you can also be ready for any of these issues and handle them well and correctly.
Be Ready For Negative Feedback
If you genuinely believe that it is all going to be sugar and spice and everything nice, you are mistaken. Social media is a free for all platform here users can comment and share their ideas on whatever they wish to. You cannot stop them and doing so might actually tarnish your image. Facebook advertising is just the same. When you run your business page, your consumers can post great feedback or reviews or simply give you scrutiny and negative feedback. Sometimes certain comments left on by customers will really damage your business. There have been instances where even falsified negative comments have been validated because one consumer will always try to believe another consumer as opposed to a business. The best you can do in this scenario is to be classy and graceful about it.
You Can Get Embarrassed
It is very common for business to get all wrapped up in the excitement and thrill of social media and post anything and everything that comes to mind without thinking about whether or not this will have consequences for their business. One tiny mistake is all that it takes for the whole thing to blow up and go viral and the next thing you know, there will be protests and actions taken and even memes made. Therefore, you have to always be very careful about what you post on social media. You cannot take it lightly, it is a huge responsibility.
It Will Take You A Lot of Time
You need to put in a significant amount of time and effort in order to maintain a very engaging and interesting social media presence that will give you great results. If the amount of time and resources you have is limited, as is the case with many small businesses, this will be very hard to do. The people in charge will have to dedicate a lot of their time to monitor the pages and respond as soon as possible to feedback and any questions asked or any messages received. You simply cannot slack.