For all the awesome giveaways that one can boast at a trade show, none may be as effective as the classic promotional t-shirt. Every year studies are done to determine the most effective and most popular promotional products and every year one category tops the list: promotional apparel. Of course, promotional t-shirts fall under that category. So what is so great about promotional t-shirts?

Well for one thing, as cheap as they are, they seem to come across as an item of value. Recipients clamor after them like Henry the VIII after a chicken leg. They absolutely have to have them. When you put two booths next to each other, one giving away pens and one giving away t-shirts, you can bet that the booth giving away t-shirts will be out first. In all honesty, the booth handing out the pens might very well have paid more for their giveaway, but there just is no stopping people when it comes to a free t-shirt. Whether or not they'll wear it usually depends on the design of the shirt itself, but you can bet they'll want it and chances are they probably will wear it. Whether they wear it to the gym to work out or to bed at night, it's more exposure for your logo. So while you're debating the next trade show giveaway, consider going for the most popular of all: the classic promotional t-shirt.