What's the one thing you want to take home from a trade show? New business? Sure. New colleagues? Absolutely. But the most important thing that everyone takes home from a trade show is the swag. Far too often trade show giveaways get tossed into trade show bags and lay there, unused for the rest of their days. If it's a clever item, it might be shown off to coworkers or family members. It may even be passed along, but after you've worked so hard on your trade show appearance, don't you want people to really remember you?

That's where promotional calendars come in. Given that it's the calendar time of year, these promotional calendars are practically flying off our shelves anyway, but we think they deserve to land on your trade show booth tables. Why? Well that's easy. Promotional calendars are simple and easy ways to get people to remember your name. Unlike other giveaways, these items won't lay useless in trade show bags, They'll be hung up, they'll be marked with red pens, they'll be utilized and all the while your logo will be shown off.

A recent study done by Norwood, a leading manuafacturer of promotional calendars revealed some interesting facts.

• People look at calendars approximately 12 times a day.
• 28% of calendars used in homes and 15% of calendars used in businesses were actually purchased as opposed to received as gifts or promotions.
• 83% of individuals who receieved calendars at their homes did business with the advertiser.

With these facts proven by statistics, it's clear that promotional calendars are good (if not the best) branding opportunities. Choosing to give them out at your trade show will ensure that people not only remember your business but that they see your logo 24/7 365.