As some of my earlier posts may have hinted to, I have had some experience when it comes to standing on both sides of the tradeshow booth. This gives me the slight advantage of knowing what it is like to be asking questions and answering the same questions.
But where do I get up-and-coming information on tradeshows? My primary source is the Tradeshow News Network.
The TSNN is a highly cited website by the Motivators Tradeshow Blog and has the largest database of tradeshows in dozens of categories. Whether it is a sport fishing tradeshow in Alabama, a medical technology tradeshow in Hawaii or looking for an industry tradeshow on the other side of the world, the database allows you to search by name, locale or even the month.
No one understands the inner workings of a trade show like the contributing writers of Tradeshow News Network. Once in a while, a very informative article on the DOs and DON'Ts of the tradeshow lifestyle.
Two such articles, entitled "10 Tips to Check Off for Your Next Trade Show" and "6 Post-show Practices You Should Be Using" are written by Lisa Apolinski and Christina Hernandez respectively. The first discusses what features you may want to use during your next tradeshow and what can be passed on. It gives many new ideas and shuns things that employees/employers still use to this day. Christina Hernadez's article focuses on what to do with the newfound information and contacts after the tradeshow is done and over with.
So grab your promotional products and read both articles linked above. The two articles are must-reads. As always, be sure to check this site for more hints and promotional product ideas.
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