If there's one really awful trade show strategy, it's this: Trying to exhibit at as many as possible. The truth is not all shows are suited for your company or organization, so outdoing your competition will only end up costing you more money.
To avoid this common pitfall, it's important to focus on high-quality conventions that will get you maximum exposure. But how do you find the best trade fairs in the country? The Trade Show News Network (TSNN) unveiled its list of the 2011 TSNN Top 250 Trade Shows in the United States yesterday. Shows were ranked by net square footage. Let's take a look at the top three events:
The Las Vegas, Nevada trade show brings together professionals within the construction industry to take a look at equipment, technologies and services. Over 86,000 people attended the 2011 show.
- International CES
Our world is becoming increasingly focused on technology, so it's no surprise that the International CES made TSNN's list. The event is the top technology tradeshow worldwide, and attendees get a first-hand look at new technologies and innovations.
- The January Atlanta International Gift & Home Furnishings Market
According to TSNN, "AmericasMart encloses 7,053,000 square feet of space housing 4,500,000 square feet of product, which takes center stage as the chief attraction for retailers from every U.S. state and more than 80 countries worldwide attending its 13 annual markets." The trade fair focuses on a variety of products from gifts and home furnishings to fashion and apparel.
For a look at TSNN's full list of top 2011 trade shows, click here. And remember, more is not always better! Focus on high quality shows and your target demographic to really make a difference for your company or organization.