It's no secret that social media has become an important tool for marketing and communicating. That's why I recently covered some basic tips on how to make your trade show more social. But rather than focusing on social media "dos," today let's look at some "don'ts" while on the trade show floor.
1. Don't ignore spelling and grammar
Everyone makes mistakes from time to time, but when you're promoting your trade show booth via social media, be sure to find and fix any spelling errors, grammatical mistakes and broken links. If you're utilizing a QR code on your company literature/or trade show giveaways, make sure it directs users to the correct page.
2. Don't procrastinate
If you wait until the last minute to begin promoting your trade show, you're not likely to have a great turn out. Use social media before the show to advertise where your booth will be located and why people should stop by.
3. Don't forget to follow up
Whether you're exhibiting at or simply attending the next trade show, it's important to follow up. Social media makes it easier than ever to connect with the people and companies you meet. In fact, now that almost every brand is on Facebook, Twitter, LinkedIn, etc., you have no excuse not to get in touch.
What other social media don'ts can you name?
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