Put on your promotional trade show badge and join the techie parade at this weekend's SXSW Interactive in Texas. The event, held March 12-16, welcomes the brightest minds in technology to come together and share their knowledge. It's unique to the techno and trade show world, because this is no ordinary event; its' both a conference to share knowledge and a festival to celebrate music and entertainment. That's an event I'd love to check out!
It was only two years ago that Twitter made its claim to fame after being showcased at the event and
now the talk is of what the next trend may be. There's one trend that I'm eager to follow; the SXSW trade show giveaways. Will promotional electronics be all the rage or will go green promotional products take charge?
One item I'm interested in following is promotional stickers. Attendees bring their laptops to conferences and use their collected stickers to dress them up. It's a great way to show their support for particular companies they network with or learn from.
Throughout the packed conference room I can picture Twitter logos, Apple logos and beyond forming a massive collage over every laptop. But will promotional stickers be as successful this year? I don't believe so.
In the past year, the demand for and use of smartphones escalated. My guess is that many of the SXSW attendees will be smartphone clad and laptopless. With information at your fingertips, in the palm of your hand, laptops aren't as necessary. In fact, this years logo puts the focus on a smartphone- but no laptop is in sight.
5affd51a-125f-40bd-bec6-33b02dd5d766|0|.0