Let's face it: With the exception of a few media outlets (social networks, for example), marketing is getting expensive. As the American and worldwide economies struggle to stay afloat, companies need to find new ways to make the most of their budgets.
And according to Business Examiner, one way to do so is by promoting your business at trade shows. Jon Houg, director of Tacoma Convention & Event Center, told Business Examiner that trade shows and conventions offer excellent opportunities for companies to gain a lot of exposure at a low cost.
"The relative value is excellent because every customer is pre-qualified, so to speak," Houg said. "Everyone walking through that door is someone who is interested in what you’re selling, in your type of products. So, it’s a great opportunity for those companies who otherwise don’t generally have direct access to their market."
Of course certain booths -- like the ones handing out trade show giveaways -- will receive more attention. But overall, a trade fair is a fantastic way to reach a target audience without spending too much money!