How to Stand Out -- Even if Your Booth is Small

October 4, 2012 16:22 by brandon
            

In today's "bigger is better" world, you might feel like your small exhibit might not stand out at that upcoming trade show. But fear not! There are ways to shine, even if your booth isn't humungous.

Let's go over some tips from Exhibitor Online:

Bring lighting

Did you know that you can rent portable lights to brighten up your trade show space? Industry research reveeals that proper lighting can improve booth visibility by up to 50 percent!

Avoid clutter

You might be tempted to display as many products as possible. But heed caution: Showing off too many items can come across as crowded and messy. Instead, choose a few favorites that are more likely to draw people in.

Be bold

Using colors that catch the eye from a distance is imperative at a trade show. Be sure to decorate with colors that pop against the background.

Use quality trade show displays 

Graphics at your trade show booth should be large enough to see from in front of your booth. Avoid using small text that cannot be read by visitors.

 

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