As social media continues to grow in importance and popularity, more and more industries are trying to get in the game. There are many reasons trade show exhibitors might want to take advantage of social networks like Twitter and Facebook. Let's take a look at a few ways you can make your trade show booth more social.
- Promote your booth via Twitter
According to the Trade Show News Network (TSNN), Tweeting about your booth's "specials, giveaways, contests, new products, special offers, and the like" will help draw in more visitors. It's advised to begin Tweeting as early as two months in advance to help create hype.
- Ask attendees to engage on Facebook
Socialnomics suggests running trade show polls and contests through your company or organization's Facebook page. Booth reps can even encourage attendees to visit your Facebook to get involved. Incentivize participation with high-end trade show giveaways.
- Blog about presentations and education seminars
Chances are there are people who couldn't make it to the big trade show. Keep them in the loop by live blogging about interesting presentations and education sessions. But remember, the key to a successful trade show live blog, according to Social Media B2B, is to "publish before you walk out of the room." That's when your content will be most relevant!
Looking for more interesting ways to get more social at the next trade show? Check out Gallo Display's "How to Integrate Social Media and Trade Show Marketing" infographic here. And don't forget to comment with your ideas!
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