It has been the subject of a very well-known Elvis song, a common topic on tabloid magazines everywhere and even the subject of a viral video. (which as of now has over 48 million views)
It's all about shoes. They have become more than an everyday necessity. They now have the status of a commodity - the more shoes you own (and the brands those shoes bear) the better a wardrobe, fashion sense, economic well-being (etc.) that you have. The footwear industry is a $48 billion/year industry and it looks like it'll only get stronger from there.
So where do shoe fans and designers go to find inspirations and ideas? The Fashion Footwear Association of New York tradeshow.
Located this year at the famous Hilton New York, this show promises to be bigger than any other show. With its exhibitor space selling out quickly, a Men's Collection section and a QVC Gala with 120,000 pairs of shoes on sale (from over 90 brands!) you'll see what all the hype is about just by stepping through the door.
Best of all, admission to this tradeshow is free. (by pre-registering) So the only thing your wallet will be doing is holding your "shoe-money".
Learn more by visiting the FFANY website. And be sure to bring a promotional tote bag.