Did you know that trade shows reportedly create 600,000 tons of waste every year?
Expo Web reported that the combination of banners, booklets and more make the convention industry the second most wasteful. More than 1 billion lbs. of waste is generated from the 60 million people who visit trade fairs each year. If you're alarmed by these numbers, you should be. Here are three ways to help reduce the rubbish:
- Do Things Digitally
Why hand out flyers when you could instead pass out promotional flash drives that contain your marketing materials? Not only do digital versions save paper, but your imprinted product will help boost your brand well after the trade show's over. QR code technology can also help.
- Use Eco-Friendly Products
These days, you can find eco-friendly everything -- from cups and cutlery to bags and giveaways. When shopping for items to be used at your trade show, consciously look for ones that made from recycled or biodegradable materials.
- Make Recycling Easy
This is really as easy as setting up waste bins throughout your trade show floor. Creating color-coded bins is a great way to distinguish between different types of waste, like cans and paper.
Making trade shows greener isn't as hard as it seems. Follow these three steps and together we can help reduce the waste this industry produces.