How To: Make Your Trade Show More Social

September 18, 2012 16:08 by brandon
            

As social media continues to grow in importance and popularity, more and more industries are trying to get in the game. There are many reasons trade show exhibitors might want to take advantage of social networks like Twitter and Facebook. Let's take a look at a few ways you can make your trade show booth more social.

 

 

  1. Promote your booth via Twitter

    According to the Trade Show News Network (TSNN), Tweeting about your booth's "specials, giveaways, contests, new products, special offers, and the like" will help draw in more visitors. It's advised to begin Tweeting as early as two months in advance to help create hype.

  2. Ask attendees to engage on Facebook

    Socialnomics suggests running trade show polls and contests through your company or organization's Facebook page. Booth reps can even encourage attendees to visit your Facebook to get involved. Incentivize participation with high-end trade show giveaways.

  3. Blog about presentations and education seminars

    Chances are there are people who couldn't make it to the big trade show. Keep them in the loop by live blogging about interesting presentations and education sessions. But remember, the key to a successful trade show live blog, according to Social Media B2B, is to "publish before you walk out of the room." That's when your content will be most relevant!

 

Looking for more interesting ways to get more social at the next trade show? Check out Gallo Display's "How to Integrate Social Media and Trade Show Marketing" infographic here. And don't forget to comment with your ideas!

BlogWorld & New Media Expo 2012

May 21, 2012 14:49 by Nick
            

As an avid blogger and a strong expertise in how social media operates, there's nothing more exciting than the ever-growing changes we've seen in the last couple of years. So when I received word that there is a tradeshow for those who love blogs, social media and other trendy websites, I jumped on the opportunity to try to go.

I am talking about the BlogWorld & New Media Expo at the Jacob Javits Center in New York City. This tradeshow will feature exhibitors whose products and services will greatly benefit your social networking and blogging. But what's best about the BlogWorld & New Media Expo is the extensive list of conference speakers who will be attending and curating classes. This list is comprised of successful bloggers and company founders who have helped shape what blogging and social media is today. 

Be prepared to spend a lot of time networking with fellow bloggers, social media writers and other ambitious computer users. A custom imprinted business card case is going to come a long way when you're attending.

Spend June 5-7 with likeminded people at the BlogWorld & New Media Expo 2012.