While Motivators can provide trade show exhibitors with all the promotional items they'll need to sucessfully promote themselves in the exhibit hall, we can't ignore the trade show attendees. Here are some great tips for trade show attendance via About.com.

No matter how small your retail business may be, the benefits of attending a trade show sponsored by vendors or industry associations far outweigh any reason not to attend. These conferences have been developed in order to give retail owners, buyers and managers the opportunity to meet existing suppliers, conduct business meetings, network with others in retail and investigate new products.

If you're currently struggling to operate your business with few to no employees, chances are you may feel like you don't have the time to attend a trade show. Consider hiring temporary help, asking family to assist or simply plan to close shop for a day in order to attend the trade show.

Once you've decided to attend the trade show, you'll need to plan ahead. To get the most from attending a trade show, you should have a strategy. Knowing what you would like to accomplish before, during, and after the show will help maximize your time. Here are some trade show planning tips:

Pre-Show Planning

• Avoid the confusion at the show by pre-registering.
• Have a goal of what you want to accomplish, such as which vendors to visit, what items you need to purchase, what seminars to attend and which new product lines you'd like to see.
• Know your inventory needs before the show. More efficient purchasing will save you money by grouping your orders to take advantage of discounts and special offers, as well as keeping you within budget.
• Set appointments with any vendor you'd like to meet with during the show.
• Plan to bring any employees who would greatly benefit from attending the trade show.

Where to Stay

• Check to see if the trade show organizers have reserved rooms at a discount.
• Make reservations for transportation and lodging early.
• Try to book a hotel very close to the trade show.

What to Wear

• Pack comfortable shoes, wear business casual clothing, and remember you are a representative for your business.
• Allow enough room in your suitcase(s) for bringing back more than you take. This includes literature, freebies, and product samples.
• Some exhibitors provide bags, but come prepared by bringing a comfortable carryall for all that literature.

At the Trade Show

• An updated show guide will probably be provided when you arrive. Take some time to revise your plan if necessary.
• Make sure your badge is in plain sight while browsing trade show booths.
• If possible, request literature and samples be mailed instead of having to carry them with you.
• Have a pen and notebook ready for notes and use business cards to jot down information on the back.
• Take advantage of show specials, discounts and sales where they are truly bargains and needed in your store. Check freight costs and delivery dates.
• Keep track of orders placed so you'll stay within your budget.
• If you are planning to purchase any custom merchandise, bring your artwork and other files on a flash drive. Most vendors are equipped with laptops and can quickly send the data to the appropriate department.
• Take a break after a few hours to refresh, have a snack and get some fresh air.
• Leave the show a little early to avoid long lines for buses and cabs.

Networking

• Bring plenty of your own business cards.
• Don't be afraid to introduce yourself to others.
• Attend seminars and workshops if available. These educational presentations are why you came.
• Don't linger too long at each booth and don't stay in a conversation with a company in which you're not interested in doing business.

After the Show

Identify if your objectives were met and if the cost of attending the trade show has had a positive long-term effect for you and your business. Evaluate if you had not attended the trade show, what would have been the cost and time to achieve the same amount of business. If you planned your attack, you will be confident in knowing the time you have spent at the show was worthwhile.

Trade shows can be an incredibly effective promotion and sales tool for small businesses. Whether you're a trade show tyro, or an experienced trade show participant, these tips will help you get the best return on investment from any trade show you attend.

1) Set clear goals for your trade show participation.

What do you want to get out of it? Do you expect to sell a particular amount of inventory at the trade show, or expect to become known to a certain number of wholesale suppliers? Are you focusing on promotion or hoping to launch a new product?You can have more than one goal, of course, but the point is that you need to be clear about what your participation in the trade show is going to achieve.

2) Do your research.

You need to choose the trade shows that will give your business the best ROI in terms of your goals. If your goal is on-site sales, having a booth at that big splashy trade show where your booth is one of a dozen that sell similar products may not be the best choice. You want to choose a trade show that best targets the audience that you want to reach, and best suits your participation goals. Find out what the particular trade show's objectives are, and investigate and evaluate the show's audience.

3) Once you've chosen a particular trade show to attend, plan your budget and book your space.

Find out everything you can about your space, including where it is on the floor, what kind of other exhibits will be around it, whether it's a high traffic or low traffic area, and the physical conditions of the booth space, such as lighting.

4) Plan your exhibit in terms of your audience.

Who is it that you're targeting with your trade show display? Retail customers? Wholesale buyers? Other businesses in your industry? Different audiences "shop" trade shows differently, and have different needs.

5) Advertise in advance.

Put the word out that you're participating in a particular trade show, by inviting your clients, customers, suppliers, and other contacts to attend the show. (Be sure you give them all the details, such as your booth number.) If you have one, be sure to advertise your coming trade show attendance on your Web site as well.

So now you're ready to attend that trade show - almost. On the next page are tips for putting together a trade show display that will wow your audience and some tips for making sure that your trade show booth is one of the ones that draws a crowd. Click to continue reading.

via: About.com