There's one thing about technology that we can all agree on: You can never keep up with it. Still, it's important to be aware of trends, especially within the trade show industry. Let's take a look at some of the industry's latest technology crazes.
These days, everybody's got a smartphone on them at all times. How can you incorporate this technology into your trade show? One way is to encourage exhibitors to print QR codes onto their trade show giveaways. Attendees can then scan the code for instant access to a company's website, Facebook page, etc.
Some argue that social media will soon completely replace traditional forms of marketing. Therefore, if you're presenting at a trade show, it's wise to promote your booth, product, and/or services via social networking platforms like Facebook, Twitter, and LinkedIn. Include your usernames and URLs on business cards to make a big impact on visitors.
Sometimes, for various different reasons, it doesn't make sense to host a live trade show. If your potential participants are spread across the country -- or even the world -- you might want to look into organizing a virtual trade show. These gatherings take place on the web, rather than at a specific venue, allowing more flexibility for exhibitors and attendees.
What other technologies would you add to the list?