It's a new idea, a different kind of show. The minds behind Surf Expo, an Orlando-area tradeshow for everything surf and skate, are bringing LAUNCH LA to the market next July. And not just any brand will be able to show off its products or services.
According to TransWorld Business magazine, companies looking to exhibit at next year's LAUNCH LA event will have to be approved by a "jury" who will "base their decisions to allow brands in overall design on product innovation." Josh Hunter, LAUNCH LA's Head of Sales and Marketing, told the magazine that the new trade show "grew from a combination of listening to what the market has been asking for an dalso being aware that sometimes the wheel does indeed need to be reinvented." So how will LAUNCH LA be different?
The main component that sets LAUNCH LA apart from other trade shows is that it's a juried event that will only include "game-changing products." According to Hunter, "The idea is that every brand exhibiting at LAUNCH must have a compelling story to tell, and the product they’ve chosen to bring to market is the vehicle through which they are telling their story." That's why the cost to exhibit will remain reasonable -- the minds behind LAUNCH LA do not want to set a price that will prevent fresh, young labels from presenting.
The show, according to TransWorld Business, will be an "eclectic mix of brands from streetwear and action sports." Think your brand has what it takes to get its start at LAUNCH? Applying is simple; simply visit LaunchShow.com and click "Apply to Exhibit." You never know; the jurors might just believe your sports promotional items will be the next big thing!