Summer's on its last legs, and that means the holidays are just around the corner! That's why Pepcom, the world leader in technology showcases, is bringing its Holiday Spectacular! 2011 to New York City tomorrow, September 14.  The huge pre-season event is one you won't want to miss.

Long days, warm nights

Pepcom's Holiday Spectacular! is set for tomorrow, September 14, from 6:00 p.m. to 9:00 p.m.  It will be held in New York's Chelsea district at the Metropolitan Pavilion.

What to expect

According to Pepcom's official Web site, Holiday Spectacular! is an "annual holiday preview media event" that showcases items that are sure to be the "hottest sellers of the season."  The products to be displayed will include smartphones, GPS systems, and mp3 players.  Attendees are invited to demo exciting new promotional electronics from big-names such as Energizer, Mitsubishi, Toshiba, and many more.

Who's Reporting?

Pepcom's Web site states that over 350 journalists and analysts are expected to attend this year's Holiday Spectacular!  Those attending will see reporters from likes of influential networks and publications like ABC, CNN, O Magazine, and Rolling Stone.  You'll want to bring along some innovative promotional products to stand out to these influential media outlets.

Can I Go?

If you'd like to sign up as an exhibitor for Holiday Spectacular!, fax your form to 561.278.5603.  The event staff will coordinate your logistical details.  The cost to exhibit ranges from $8,000 to $10,000.

"Go ahead. Watch TV."

It is absolutely normal to feel pre-show jitters once signed up for a tradeshow. You start to think how you'll be able to hook people into checking out your booth and eventually panic that your product or service might not be. Don't worry - take a breather. And start using your senses.

People are drawn by anything that heightens their senses. But while most tradeshows won't allow you to cook up something delicious to bring people in, almost all tradeshows will allow you to include some sort of audio and/or visual component.

If you have the money and the time, hooking up stellar visual screens is a surefire way to get people over to your booth. These screens are perfect for demonstrations, for commercials or even interviews. Because most people opt out of using visual screens, your booth will surely stick out. If budgets are tight, audio might be the easiest to incorporate. Playing music at a fairly loud volume will attract a crowd to your booth just as well. Motivators carries promotional electronics that will do the trick at a fraction of the cost.

And it truly works. We at Motivators have a division called Motivators TV whose job is to find top-notch products and create videos for them. Whether informational or humourous, the videos are always a huge hit and as a result end up selling better than products without videos.