The Project trade show has been taking place bi-annually in New York and Las Vegas since its conception in 2003. Each Project event showcases the best and most influential contemporary brands around. The event is best known for showcasing denims and sports apparel.
As fashion becomes increasingly important in the media and in everyone's community, its important to keep up with the latest trends. The Project trade show helps the hottest names in Hollywood to stay in style and allows department stores, specialty stores and personal assistants to scope out the clothing they think will help them to have a profitable year.
Kevin Harter of Bloomingdales said of the famed show, "It's amazing...It's big but very well edited with a great point of view. This is where you find the players you need to pick up on." Like all trade shows, Project showcases the latest trends and invites retailers to choose the ones that best represent them. With name brands that the stars will be wearing in the upcoming months and new lines that challenge shoppers to breakout with dynamic style, the Project show really pushes the limit.
The thing most special about the Project show is the insane creativity put into the trade show space itself. While most trade shows are held in convention centers, the latest Project show, in SoHo last month, was held in retro-sleek industrial building. On the second floor of the building were bare brick walls that invited cool art work. The entire trade show floor was actually designed to look like a miniature city, featuring the best in fashion, and real life street signs too.
The awesome layout of the Project trade show and featured designers help to create a great hype for each of its event. Project intelligently sets the scene with what every attendee is looking for and therefore will continue to rise to success. With such an awesome atmosphere, I'm sure the trade show giveaways must be banging as well.
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