Believe it or not, there are a great variety of smartphone applications out there designed specifically for trade shows. These interesting apps allow vendors to better connect with attendees and ease the process of doing business. Thanks to technology, no one has to go into a trade show blind. In fact, Motivators has compiled a list of mobile apps that we think are most helpful to both exhibitors and their potential customers:
FollowMe - Downloaded directly into your phone, the FollowMe app requires no signal or internet connection, making it ideal for pre-show planning. The mobile app reveals trade show schedules, interactive floor maps and brochures. It allows attendees to link to each others' schedules and download exhibitors' information for a paperless experience. This is also to the exhibitor's advantage because the material is less likely to be lost or misplaced. In addition exhibitors can promote what's happening at their booths - special guests, trade show giveaways, awards, new products - with tools like banner ads and coupon ads. FollowMe is managed by the trade show organizer and uses a revenue sharing model.
Pathable - Pathable allows you to network at trade shows and conferences. With interest-based discussion groups, attendee directories, recommendation systems and personalized conference calendars, attendees can better connect to others who share their interests and goals. Exhibitors also benefit with registration service integration, company profile pages, print-ready badges and attendee reports. In addition, attendees can book meetings online through customized virtual trade show booths set up by exhibitors. This app incorporates your social media network - Twitter, LinkedIn, Facebook - into the experience as well so you can find out if anyone you know will be at the trade show.
Snipp - This text messaging app allows information to be sent from exhibitors to attendees by texting the ID code. It's an offline medium for interactive ads. You can even track the effectiveness of generating customer leads and driving traffic to your booth. Attendees also benefit with the ability to store snippets of information on their phones and via email to keep things organized. Snipp eliminates the need to write things down or memorize information. This mobile app is priced on a performance basis.
As technology continues to advance, more and more trade show apps will come out of the woodwork. Stay up-to-date with the latest innovations for marketing your brand here at The Trade Shows Blog.
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