A Fancy Feast at the New York Javits Center

The title might be deceiving but what's going on at the NY Javits Convention Center in Manhattan has absolutely nothing to do with cat food. From June 29 to July 1st, the 54th Annual Summer Fancy Food Show will hit NY with a vengeance. Thousands of specialty food vendors from all over the world will converge on the convention center to display their most delectable treats. I'm sure that samples a'plenty will be available for taste testing, but it makes me wonder about the types of promotional products that one will see there. I know that when I went to the Go Green expo, certain food products that had samples gave out promotional items. Most specifically, I remembered Vodka 360, but only because I got a very cool promotional coaster from them that's now hanging up on my bulletin board. It was quite tasty, but I wouldn't have remembered the name of it if I didn't have the coaster. Similarly, there was an organic wine company that was there but I can't remember their name because they didn't have promotional products. No matter how delicious something might be (and that wine was pretty tasty), one should never underestimate the need to promote oneself using promotional giveaways.