Technology; it paves the road for our world's future. That's why the Consumer Electronics Show (CES) is one of the most highly anticipated events of the year. At CES, attendees are guaranteed to "see where a single stroke of genius can change the course of tomorrow."
But the world of technology is also ruled by men. Therefore, news of a partnership between the Consumer Electronics Association (CEA) and Spike TV for the CES was no big surprise. After all, Spike TV is known for being "The First Network for Men."
However, the collaboration begs the question: What role will Spike TV play at CES? According to a Spike TV press release, the television channel will broadcast the tradeshow live. But its presence goes beyond TV; Spike TV's press release reports that "Spike will also introduce 'CES All Access Live,' which will offer tech fans more than 12 hours of 2012 CES coverage across multiple platforms – TV, online, mobile, social and more."
Tech junkies all over America are no doubt celebrating the announcement of Spike TV's multi-platform initiative. They'll get an inside look at all the most influential exhibitors and their electronic giveaways. Indeed, Spike TV reports that "From whichever platform viewers choose to watch, Spike's 'CES All Access' will offer a first-hand look into the 2012 CES’ hottest items, from televisions to tablets, cell phones to cars and games to gadgets, as the team sifts through thousands of new products and analyzes the biggest trends, the best inventions and the most important new technologies of the future." Few other trade shows offer such an interactive experience!
The event is scheduled for January 10 - 13, 2012 at the Las Vegas Convention Center. If you can't make it, no worries; just tune into one of Spike TV's many broadcast platforms!