E-Course Gives Promotion Tips for Trade Shows

No parent ever put their child on a bike and pushed it away. Everything takes practice, so first, training wheels must be attached to help guide children into the motion of riding a bicycle. It could be said that Susan Friedmann's new e-learning program is the training wheels on every trade show representatives bicycle.

Friedmann, known as the Trade Show Coach, has recently released her on-line trade show course, "Surefire Ways to Jump Start Your Exhibition Success at Tradeshows & Events." It offers a cohesive look into all the skills needed before, during and after every trade show. She said, "The e-learning course I've developed for tradeshow training covers just about every thinkable facet of tradeshow participation." This of course includes an explanation of the value of great trade show giveaways. She continued,” Organizations of all kinds stand to gain a great deal from a comprehensive course such as this. For any organization that takes the time to internalize and live it, the content of this course gives them a major edge against competitors."
                 
Making sure to cover all of the bases, the e-course is divided into 3 sections. Before The Show, During The Show And After The Show. Friedmann understands that to make an effective attendance of any trade show, organizers can't just have a "taste" of tradeshow knowledge. They must be trade show savvy and determined. Therefore, each of the 3 categories are divided even further in an effort to teach each aspect. These subcategories include Planning, Promotion, People and Productivity.
                                 
Let's focus in on the category we know best, promotions. Friedman explains the importance of creating a hype before and at the trade show with promotions. This includes creating innovative direct-mail promotions. Many trade show items are made with this in mind. By mailing prospective trade show attendees letters inviting them to your booth at the upcoming event, they'll be likely to stop in. By including fun promotional products, recipients will look forward to visiting your booth. Likewise, in the packed contention center, you'll want to stand out by brining along the best in trade show giveaways.
                
I'm sure the e-course includes tips on looking your best with trade show apparel and divulges into important marketing skills as well. With this program hitting the shelves, trade shows will get increasingly competitive, so remember to stay original and use effective promotional products. With this great course, the training wheels will be coming off your trade show bicycle in no time.