It seems that almost every week we hear about a new life-changing book and at least once a month we hear about a book that is causing so much of a stir, that it is flying off of shelves and next to impossible to find online. We're always hearing stories of a person or celebrity that is writing/publishing a book - despite having almost nothing interesting to say. In the same way, there are common, everyday people with stories and ideas so profound that remain undiscovered for long periods of time.
That's why the concept of BookExpo America is such a desired idea. The trade show, which takes place at the Jacob Javits Center (NYC) in June 4-June 7, will have a slew of events/vendors - many of which are new and many more that are considered exclusive. The BookExpo America event will include 2-3 days of streamed lectures, a revamped education program including how to do optimal PR/marketing for a book or author and how to best train members of the industry and even include stages for authors to come read and talk.
So if you intend on getting your name out there, be sure to bring promotional products with your information and log onto the BEA website. From there, you can register for the trade show and even get flight information to attend the trip.