"Go ahead. Watch TV."
It is absolutely normal to feel pre-show jitters once signed up for a tradeshow. You start to think how you'll be able to hook people into checking out your booth and eventually panic that your product or service might not be. Don't worry - take a breather. And start using your senses.
People are drawn by anything that heightens their senses. But while most tradeshows won't allow you to cook up something delicious to bring people in, almost all tradeshows will allow you to include some sort of audio and/or visual component.
If you have the money and the time, hooking up stellar visual screens is a surefire way to get people over to your booth. These screens are perfect for demonstrations, for commercials or even interviews. Because most people opt out of using visual screens, your booth will surely stick out. If budgets are tight, audio might be the easiest to incorporate. Playing music at a fairly loud volume will attract a crowd to your booth just as well. Motivators carries promotional electronics that will do the trick at a fraction of the cost.
And it truly works. We at Motivators have a division called Motivators TV whose job is to find top-notch products and create videos for them. Whether informational or humourous, the videos are always a huge hit and as a result end up selling better than products without videos.