What do you do when Apple won't appear at your trade show? One conference, Macworld/iWorld, chose to hire actors Ashton Kutcher and Josh Gad, who play Steve Jobs and Steve Wozniak (respectively) in the forthcoming biopic "Jobs," instead.
Am I the only one who thinks it's a bit strange? After all, it's not like Kutcher or Gad has any insight into the Apple brand. (Or do they?)
Regardless, according to Macworld, the stars "will kick off next week’s Macworld/iWorld conference in San Francisco with a session in which they talk about portraying Apple’s two Steves." For hardcore Apple fanatics, the discussion could be really cool. But for the rest of us? Eh...
Apple hasn't made an appearance at Macworld/iWorld since 2009, and in its absence, the trade show has "expanded to include the iOS mobile operating system alongside the traditional sessions on Mac hardware and software," Macworld reports.
There will also be educational sessions, how-to presentations and an impressive expo hall with approximately 300 exhibitors and developers.