What do you do when Apple won't appear at your trade show? One conference, Macworld/iWorld, chose to hire actors Ashton Kutcher and Josh Gad, who play Steve Jobs and Steve Wozniak (respectively) in the forthcoming biopic "Jobs," instead.

Am I the only one who thinks it's a bit strange? After all, it's not like Kutcher or Gad has any insight into the Apple brand. (Or do they?)

Regardless, according to Macworld, the stars "will kick off next week’s Macworld/iWorld conference in San Francisco with a session in which they talk about portraying Apple’s two Steves." For hardcore Apple fanatics, the discussion could be really cool. But for the rest of us? Eh...

Apple hasn't made an appearance at Macworld/iWorld since 2009, and in its absence, the trade show has "expanded to include the iOS mobile operating system alongside the traditional sessions on Mac hardware and software," Macworld reports.

There will also be educational sessions, how-to presentations and an impressive expo hall with approximately 300 exhibitors and developers.

People often think of makeup as something only girly-girls wear.  They think "makeup" and beauty promotional items like fake eyelashes, mascaras, and compact mirrors come to mind.  But makeup can be used for so much more like creating wonderful creatures and stunning effects.

That's why the International Makeup Trade Show (IMATS) brings in so many makeup enthusiasts each year.  And this year's Los Angeles event was a "sold-out success."

Exhibitors included big names like Urban Decay and MAC, which certainly helped to draw in the crowds.  Obsessive Compulsive Cosmetics won makeup lovers over with its line of vegan products.

But an awards show for YouTube's Beauty Vlogger of the Year, hosted by the infamous Perez Hilton, may have been the biggest crowd-pleaser. "It was a really positive event. Competition is healthy—it keeps you striving, learning and trying to improve," Director of Education for Macadamia Natural Oil Michael Cain told Salon Today.