According to the Center for Exhibition Industry Research (CEIR), the trade show industry is showing seven straight quarters of positive growth. The first quarter of 2012 shows a 2.7 percent increase from the first quarter of 2011.
CEIR tracks four key metrics:
- Net Square Footage
- Number of Exhibitors
- Real Revenues
All four areas are showing positive trends, but attendance led the way with a 4.6 percent growth. Net square footage was not far behind with a 3.4 percent increase, and both number of exhibitors and real revenues saw a 1.5 percent increase.
It is good to see the trade show industry back on the rise and truly speaks to how effective trade show giveaways and face-to-face interactions really are to businesses.