As I mentioned briefly in passing over one month ago, this year's PPAI Expo East trade show is hitting the most beautiful adult playground on the eastern seaboard - Atlantic City.
Why mention the PPAI Expo East again? Simple: they sent me a reminder. It wasn't in the form of a letter, e-mail or pop-up ad. The organization did what it does best - used a promotional product - to advertise its event.
It is hard to keep up with the amount of trade shows and events with PPAI sponsorship or PPAI underwriting. The PPAI Expo East slipped my mind and the mind of many of our employees. We received this mailer which would normally have been tossed aside to be seen later or possibly lost in with other files and papers. What piqued my curiosity was not what was written on the outside but what was found on the inside.
The pamphlet opened to reveal a great travel accessory. In addition to being similar to Motivators' full-color luggage tag (which I recognized almost instantly) I loved that all the information on the pamphlet was summed up on the luggage tag (which is good because I accidently ripped part of the mailer opening it); the name of the event, the dates and website - all in stunning digital color. If that doesn't get your attention, nothing will.
The bottom of the luggage tag also features space advertising one of the many sponsors for the PPAI Expo East. If you've always been in the market for advertising this way but turned off by some product/mailing prices (trust me, it isn't as much as you think and is worth the extra money) you'll find that getting another sponsor will off-set the cost significantly.
Start brainstorming with your marketing department and bring your ideas to our sales team - the experts in mailers and promotional products.