Getting Organized

May 6, 2013 14:27 by Nick
            

For our industry, there is nothing better than the month of May. It isn't because of the lengthy Memorial Day Weekend or the exceptional weather. (although they also factor into it) Our big industry-wide trade show hits New York City and most of us get a chance to duck out of work to attend. See what Brandon had to say on it here.

Although not for another few days, I have spent my time (at work and at home) preparing for the 2 days of non-stop networking and marketing potentials. Here's just some of what I have done so far. Be sure to read carefully - it could come in handy for any trade shows you may have coming up.

1. Take Notes
Our ASI show gives us a chance to see new and trending product. I examine hundreds of products every time I go and choose the best ones to add to our website later on. Although we are often supplied a notebook and pen during the sign-in process, I find them to be too bulky to make quick notes. Instead, I use something similar to the Leeds Recycled Paper Jotter. This product is less than 3" x 3" and fits easily in my back pocket. In a matter of seconds, I can take out the pad, jot notes and put it back without any struggle.

2. Consider Using A Pen/Stylus
Complimenting piece of advice #1, I am bringing with me a miniature stylus/pen combo. Since getting it, I found that I can leave it concealed in my pocket and create notes very quickly - whether on a pad or on your tablet/smartphone. This also allows quick and easy switches between the old and new forms of note-taking.

3. Clean Yourself Up
Although it doesn't show now (I have a heavy 5 O'Clock Shadow going on) looking presentable at trade shows is a must. I will be ironing/washing my uniform beforehand and bringing mints/gum. As always, I will be doing my daily morning-time routine. (shower, brush teeth, etc.) Without all this, you'll be notorious for all the wrong reasons.

4. Read Your E-Mail
Since last week, I've noticed my Inbox at work filling up with requests to visit certain booths. Some promise for new products and opportunities to network while others create incentives (contests, giveaways, etc.) to bring you in. No matter what, research these companies/individuals. It gives you a chance to learn about what is being offered by the business/organization and can even help in creating a game-plan ahead of time.

5. Rest
Ignore the famous idiom "There's No Rest For The Weary" and take a few minute rest. Doing too much can cause you to crash and become far less resilient the next day or even during the latter end of that same day. A quick rest can allow you to organize some of your notes/business cards and even an opportunity to chew the fat with other potential clients/customers informally.

6. Keep Business Cards Safe
I had a problem last year where I didn't have a proper place for business cards. As a result, there were business cards that became so lost or unkept, that they showed up months after the trade show ended. This year, I will be removing my credit cards/business cards/discount cards from my wallet. This gives me ample business card space in something I am sure to check sooner than the bottom of a bag or the inside of a notebook. 

Preparation is key for a successful trade show run. Be sure to plan ahead, use the above advice and always think on your feet. Feel free to post your advice in our comments section.

ASI Orlando

November 26, 2012 15:54 by Nick
            

Although it is not yet December, much of the Northeast is seeing regular temperatures in the high 30's. It's hard to imagine how anyone can cope with brisk temperatures come January.

That's why I am here to tell you about the ASI Orlando Tradeshow. Every year, the Advertising Specialty Institute hosts several tradeshows designed specifically in mind to get industry members together and to showcase some of the newest promotional products on the market. Our Motivators employees go to these shows every year in the hopes to use and touch these products first-hand - before we put them up on our website.

The ASI show will be hitting The Sunshine State in early January - and this is not a show to miss! This show is the first of 2013 and will give attendees the opportunity to see (and even order) items that will be high in demand for 2013. What will it be this year? Whatever product is in demand, you can be one of the first to have your company logo printed on it.

The ASI Orlando show takes place between January 5 and January 7 at the Orange County Convention Center. For more information, please visit the ASI Orlando show website.

Motivators Hits ASI New York!

May 11, 2012 16:05 by Stacie
            

I had the pleasure of attending my first industry trade show - ASI New York - and was very impressed. There were so many vendors and products with amazing and unique features, it was a little overwhelming at times. I just didn't know where to look first!

With rows and rows of booths set up in Manhattan's Javits Convention Center, we made sure to visit everyone. And we got to see some pretty cool things. Here just a few of the highlights:

This pillow separates passengers on a plane for comfort and privacy. I don't know about you, but I could definitely use one of these! 

A new kind of printing for apparel. They won't tell us exactly how they do it, but it looks very cool - definitely one that would stand out in a crowd.

Beverage cooler meets slap bracelet. What I love about this one is that it's adjustable for a one-size-fits-all fit. Plus, it's really fun.

What a great experience. I have to say it was definitely one of the more interesting trade shows I've been to. I think I can speak for the Motivators gang in saying we all enjoyed the ASI Show in New York!