Movie-lovers are watching the media closely this week as CinemaCon 2012 kicks off at Caesars Palace in Las Vegas.
The trade show, hailed as the biggest and most esteemed gathering of movie theater owners worldwide, began yesterday, April 23, and will run until Thursday, April 26. The trade fair's schedule of events includes educational seminars and sneak preview of select upcoming releases, as well as several star-studded dinners and parties.
Theater owners can look forward to seeing tasty new popcorn toppings, top-notch 3-D glasses, and other film promotional products on the trade show floor. But film fanatics worldwide are no doubt keeping their eyes and ears peeled for news about their favorite celebrities and the industry's most anticipated film releases.
For example, Hollywood hot shots Chris Pine and J.J. Abrams spoke about their forthcoming film "Rise of the Guardians." The Los Angeles Times reports that "'Rise of the Guardians,' is a 3-D DreamWorks Animation movie featuring folklore characters like Santa Claus and the Easter Bunny; it's set for release near Thanksgiving."
Pine praised Abrams, who is known for keeping films like "Cloverfield" and "Star Trek" under-wraps: "It's such a pain in the [butt], but I think about how awesome it is, because what he's protecting is the magic of the unknown," he told the Los Angeles Times.
Other stars who attended the trade show so far include Chris Rock, Sacha Baron Cohen, and Sylvester Stallone.