Sometimes, the idea of attending a trade show can be a little overwhelming. How will I make a good impression? How much literature should I hand out? These are all questions that may be running through your head. But if you follow these tips, you'll find that your trade show booth will be a success:
1. Be inviting
At a lot of the trade shows I've attended, the most successful exhibitors are ones that invite attendees in. Here's what I mean: instead of standing behind a table, effectively cutting yourself off from the rest of the trade show, try eliminating the boundaries that a table creates. You are the representative for your company or product, and you know it up and down. Make yourself available; hop around to the front of the table and show everyone what you've got. The trade show is meant to encourage interaction, not create limitations.
2. Don't count on your brochure
It's a great idea to have some literature that will help reiterate your company, brand or product's message. But many people count on their brochures to do all the talking. Your literature should serve as supplemental information, not the only information. Again, you know the details about your organization or item, so prove it. Hand out literature only after an attendee has expressed interest. You want to facilitate communication and a two-way information flow.
3. Utilize giveaways
Making use of trade show giveaways is a fantastic way to bring the crowds over to your booth. But make sure you're using them the right way; otherwise, potential clients may simply take your gift and run. Handing out promotional keychains, for example, will certainly garner attention for your company or product. But don't forget to imprint with your corporate name, logo, and contact information. This way, your giveaway won't just serve as a freebie; it will also act as a business card!
Following these tips is a surefire way to ensure your booth at the next trade show is a success. As you can see, there's no reason to feel anxious or stressed! Just be yourself, be personable, and make connections. Have fun!