As trade show season carries on, companies are looking for more and more attractive ways to showcase their brand. As any business owner knows, a successful trade show experience is one of the most effective ways of proving yourself to a large demographic, and getting great exposure from new customers. Therefore, you want to make the most of every trade show opportunity by being as prepared as possible.
Now while there are several ways that you can leverage your trade show experience as much as possible (i.e. engaging presentation, attractive trade show booth, personable representatives, etc.), there is one specific strategy that works best of all: distributing trade show giveaways to all of the attendees of the event. As previously discussed at The Trade Shows Blog, there are very specific ways in which you can use these giveaways to position your brand in the way you want the public to see it.
For instance, if you want to let people know that your company is "green", then some eco-friendly giveaways would be the best way to go. If you want to obtain the most regenerative exposure possible, then trade show apparel is probably best. If you want to make absolutely sure that the trade show giveaways you give out are going to be met with a positive response, then you'll probably choose some best selling trade show bags or trade show pens. These are all things to consider before you gear up for your event.
One of the promotional items that is most often recommended for the trade show experience is Slimster Pen. This item works extremely effectively as a trade show giveaway for several reasons. First, it is widely known that promotional pens appeal to a universal demographic because of their important basic function: enabling the recipient to write what they want, when they want. Plus, this particular pen thrives off its vibrant, solid-colored barrel which will draw plenty of attention from across the room. In a trade show environment, you have to impress a large group of people in a minimal amount of time. This Slimster Pen allows you to do that.
As previously discussed, using eco-friendly trade show giveaways is a great way to announce your "green" brand to the world. Companies often use the trade show floor as an opportunity for pushing their environmentally-friendly values, since there is such a high density of foot traffic. If you are ready to position your company in a more eco-friendly fashion, you need to choose the best "green" promotional products that will work for your purposes. Considering the trade show atmosphere, something like a Recycled 4 Inch Bag Clip might serve your company well. The chip clip is made from 100% recycled high-impact polystyrene and serves the purpose of keeping your foods fresh by sealing the top of the bag. People will immediately take to a product as useful as this one, and begin to think of your brand in the environmental light that you want it to be recognized in.
These two items were selected because they are eco-friendly, functional, relevant, and exceptionally popular. Remember that there are many more trade show giveaways available which we do just as good of a job at representing your company on the trade show floor. As long as you follow the criteria put forth above for selecting an effective product, you can be sure that all your trade shows will be a huge success.